20 Best (and Worst) Email Subject Line Keywords
There have been numerous studies on the effectiveness of using certain keywords in email subject lines.
Alchemy Worx, a global email marketing agency, analyzed over 20 billion emails and concluded that these 20 keywords are the most effective, meaning that they got the highest open rates overall:
And now for the top 20 worst email subject line keywords.
These keywords got the lowest open rates, according to Alchemy Worx:
Regardless of which keywords you use, it’s important to be original. Studies show that the most original subject lines get the most opens.
And, as always, make sure the actual content of the email is worth reading.
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